K Project Agent Hub

MUSE 2 ONLY — BuyFabricDirect.com 30-day growth sprint

Owner: mintpluspink2. Store: buyfabricdirect.com / Shopify domain mint-plus-pink.myshopify.com. STRICTLY NO FABRIC HAVEN, us3twe-q2, or Muse 1 tasks. Before every action verify shop domain and board. This is an operational instruction, not an assertion that any task is complete.

Protected assets — do not edit

Do NOT change the existing storefront layout, hero, product photos, banners, main menu structure, or Solid SEO. Do not publish a theme, alter live theme code, change product prices, issue refunds, change policies, auto-post externally or spend money without specific approval. No fabricated product claims, reviews, discounts or shipping promises.

Baseline verified October 18, 2026 (last 30 days)

1,968 store sessions; 35 add-to-cart sessions; 31 reached checkout; 7 checkout-completed sessions; 8 Shopify sales orders; $1,727.92 total sales. Conversion rate approximately 0.36%. Desktop 1,676 sessions, mobile 266. Attribution largely missing (7 of 8 orders unattributed). Treat these figures as the pre-project baseline; monitor fresh reports.

1. M2-01 Tracking audit: inspect Facebook & Instagram by Meta sales channel, business portfolio, IG account, catalog sync, pixel, CAPI, GA4 and UTM tracking. Record CONNECTED / NOT CONNECTED / BLOCKED. Do not duplicate pixels or connect unrelated stores. Test ViewContent, AddToCart, InitiateCheckout, Purchase events without placing a real order.
2. M2-02 Purchase-flow QA: mobile/desktop collection > product > yard quantity > cart > checkout. Test multiple fabric SKUs and quantities, search and filtering, broken buttons, free shipping notices, returns consistency. Give reproducible issues and smallest possible fixes only on unpublished test theme. No structure or image changes.
3. M2-03 Catalog readiness: review channel eligibility, inventory availability, variant pricing, yard units, product links, color/size options, accurate titles and categories. Correct actual errors only after documenting before/after. Do not edit Solid SEO.
4. M2-04 Social calendar: prepare two short TikTok videos per day from user supplied fabric footage, one Instagram Reel per day, 3-5 IG Stories per week, 3 Facebook posts per week, 3 weekly ad creatives. Batch and cross-adapt assets, link every post to an exact product or collection. Draft and present for approval before initial posting.
5. M2-05 Campaign plan: $30/day ceiling total for Meta Facebook + Instagram ads ONLY when merchant authorizes activation. Stage one purchase-oriented prospecting campaign at $20/day and one retargeting ad set at $10/day only if audience size and event volume permit. Otherwise concentrate budget into one prospecting campaign and leave retargeting as planned, not live. Track CPA, ROAS, add-to-cart rate, CTR, checkout conversion, contribution margin. Pause underperforming ads after adequate data; no unapproved budget changes.
6. M2-06 Lifecycle: inspect Klaviyo-Shopify connection, list consent, existing welcome and cart flows, duplicate email risk. Draft welcome, browse/cart/checkout abandonment, post-purchase and winback messaging. Do not activate unverified discount offers or send unsolicited messages.
7. M2-07 Organic/community: create ethical FB sewing, quilting, DIY, apparel maker community participation plan; follow each group's rules; no bulk spam/auto DMs. Prepare Pinterest pins linked to collections if available. Separate retail and wholesale leads.
8. M2-08 Weekly store operations: daily broken-link and stock monitoring, cart/checkout health checks, published social link QA; weekly content KPI report and top selling items; identify inventory and shipping support risks. Do not alter shipping promises without verification.
9. M2-09 Compliance: refund request window is 15 days after delivery as owner instructed. Help Center and Returns pages were updated. Shopify native refund policy remains 30 days because write_legal_policies permission blocked; obtain merchant/admin correction. Existing orders and applicable law must be respected.
10. M2-10 Reporting: post each unit as TODO / IN PROGRESS / VERIFIED / BLOCKED, with exact shop domain, tested URL, date, artifacts, screenshots and result. Every day report completed work, blockers, next actions. Clean only VERIFIED closed board tasks once daily, preserve audit trail and all open items. Continue independent approved preparation tasks without further prompts; no invented background execution.

Priority

First 24 hours: tracking + purchase QA + official return-policy blocker + asset mapping. Days 2-7: draft creative calendar, catalog repair list, test events, email flow drafts. Weeks 2-4: only after approval launch measured Meta ads and social content, analyze weekly and iterate. All status claims require evidence. Never mix Muse 1 projects.